How to Boost Your Crowdfunding Campaign Page
Crowdfunding refers to funding a project or a business venture by a large number of people each contributing small amounts of money (normally done online). In 2015, over $34 billion was raised by crowdfunding worldwide.
People who participate in crowdfunding contribute money to projects and ventures they are interested in. Most of them contribute to these projects because they feel a sense of community while being at the forefront of an innovative service or product. Usually, supporters are always the first to get these products or services at a low price compared to the market price.
In order to sell your product or idea you should present it in a beautiful package. Let’s look at what you need to successfully design a crowdfunding page and connect to potential investors.
Your brand is composed of your ideas. A brand means having visual identity which includes any kind of visuals used on your logo, color, etc. A good brand creates an emotional connection with your potential investors which highly influences their investment decision. When you maintain consistency in your branding, you add value to your crowdfunding campaign and also increase investor’s trust.
Some existing crowdfunding campaigns already have a visual identity whereas most of the startups need a basic identity. At Qubed Agency we help new crowdfunding campaigns with visual identity design.
Landing Page for Pre-Launch
To have a successful crowdfunding campaign you need a website that presents your idea in the most beneficial way possible. We recommend creating a landing page with an opt in form instead of building a multi-page resource. Landing pages for crowdfunding are the best option to promote your project. In addition, a site enables you to build your email list, enabling you to connect with potential investors.
Best practices suggest creating a landing page several months prior to the launch of your campaign.
Crowdfunding Page Design for Kickstarter & Indiegogo
The campaign page is your sales pitch to potential investors. It’s what potential investors read to learn more about the following:
- Who are you and what drives you to start your project?
- Your product/service uniqueness
- Your budget and how you plan to spend the money you get from the campaign
- The estimate of overall timeline and delivery.
All this information should be communicated in a convincing way by use of text, images, icons, infographics, competitive charts, and gif images. At Qubed Agency we use the following process to design a Kickstarter campaign page or Indiegogo campaign page:
- Market research
- Actual building of Kickstarter / Indiegogo campaign page
- Send for approval (after creating the first few sections)
- Finish the design and send to client for review
- Make amendments of the requested changes
- Finalize the campaign and send the final files
- Upload the campaign into the Kickstarter / Indiegogo platform
Qubed Agency has successfully designed crowdfunding campaigns that have raised over $10 million USD.